Success Stories

  • Banvit

    Banvit Sales-Distribution and Channel Management System

    Banvit Co, Inc. has started in 1968 as feed producer; then also started poultry production incrementally in 1984 after operating for years in this sector and has had the success of being the first firm in Turkey to present fresh poultry to the consumers as eviscerated and bagged. Today Banvit has a capacity of 22,000 pieces per hour poultry cut having all loops of vertical integration concerning poultry production.

    Definition Of The Project

    VisionPlus SFA solution running in full central structure and web architecture, providing rapid decision making as per the immediate data from the field, targeting to manage centrally sales teams and distributor structure having different goals is presented to Banvit that tries to execute the sales-distribution operation until today on different application solutions.

    Project Scope And Benefits

    • Sales organization of Banvit, composed of 80 dealers and more than 600 sales representatives in Turkey, manages the sales, distribution and channel management functions uni-centrally in all sales distribution processes using VisionPlus SFA solution.
    • Orders from distributor-dealer channel flows over a single system.
    • Stock and sales information of distributor-dealer channel may be tracked centrally and instantaneously.
    • Detailed information of these processes is collected and the strategies of sales and channel management are immediately formed based on this data.
    • Analyses are made according to the immediate data from the field, rapid application of decisions is provided in the regions, rapid reactions are provided to market circumstances.
    • Condition of the stock in the field and branches, the magnitude of demands in prices may be tracked immediately.
    • VisionPlus SFA application solution causes ordering optimization.
    • Distribution of the sold product to each customer, shop in towns is tracked over its serial number.

    Supplementary Services

    • VisionPlus SFA application runs on Oracle database and its integration to Oracle E-Business Suite Platform is provided.
    • By considering the critical importance of work processes in the project containing 80 dealers and over 600 sales representatives in the field;
    • Oracle Real Application Clusters (RAC) product being high continuity solution of Oracle,
    • Oracle Data Guard being the disaster recovery solution and
    • Oracle Partitioning product being high performance solution are used and their installation and advisory is provided by Idea.
    • Training of users is realized by Idea team.
    • The maintenance, support, external source utilization service, database management and new function development service is presented within the selected service level under the software maintenance-support agreement.

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  • British American Tobacco (BAT) EMEA

    Bat Suadi Arabia Trade Marketing Project

    British American Tobacco is the second largest tobacco group of the world in 180 countries by global market share. It produces the products that one seventh of one billion adult smokers in the world prefers with more than 300 brands in its portfolio. It has a strong position in these 180 countries where it is active and has the leading position in more than 50 markets.

    Definition Of The Project

    The VisionPlus SFA selling & distribution system has been built for BAT offices that operate in EMEA region countries such as Saudi Arabia, Qatar, Oman, Bahrain, United Arab Emirates and South Africa. Operations such as contract management, asset management, activity management, survey and analysis that all the sale teams carry out on-site are conducted by the VisionPlus SFA. Traceability, productivity and performance have been increased by providing a centralized management through the VisionPlus SFA.

    Project Scope And Benefits

    • Activities such as contract management and assets management realized in the field by Trade Marketing teams through VisionPlus SFA application are realized by the use of mobile terminals.
    • Reporting all activities over VisionPlus SFA Backoffice application is made possible for the Trade Marketing team managers in the center office.
    • The facility of developing multi directional campaigns and special services directed to the customers are offered through activity point analyses.
    • Studies directed to strategic planning are executed thanks to data of price analysis, competitor analysis, availability analysis, shelf analysis activities realized in the field.

    Supplementary Services

    • Installation of the VisionPlus SFA application hosted in Germany and running on Oracle database and training of users are realized by Idea team.
    • Maintenance service is supplied within the selected service level under software maintenance agreement.
    • Second Level software support service is given to users under software support agreement.
  • British American Tobacco (BAT) Turkey

    British American Tobacco (BAT) Sales-Distribution Automation

    BAT operates in 180 countries all over the world and with 64 factory and 97.000 employees. BAT has a cigarette factory in Izmir - Tire, the factory's head quarter is in Istanbul. BAT had created its own sales and distribution organization in 2007. It won the tender of privatization of assets about cigarette production of Tekel on 22 February 2008. After the accomplishment of approval process, BAT's Turkey's market share of %7 will increase to %36.

    Definition Of The Project

    For BAT Selling-Distribution operation that has a wide range of sales community geographically over Turkey by its 1000 users, it is offered a center structured sales-distribution automation solution to take the right data transiently and decide.

    Project Scope And Benefits

    • BAT's orders from distributor channel are flowing over VisionPlus SFA application; order status and supplying percentage are monitored instantly.
    • Daily activities of sales team are viewed according to time-location, routes are created easily and the most current information is conveyed to sales team by day, route, and customer's messages on VisionPlus SFA.
    • Taking more returned product than sold product is prevented by on approval return process on the application.
    • Tracking of the contracts with dealer and customers are made. It provides to monitor if the contract conditions are met or not.

    Supplementary Services

    • VisionPlus SFA application that works on Oracle database and also it ensured the integration with BAT's SAP ERP system.
    • Considering that work processes are critically important as there are ever 100 distributor and 1000 users in the area;
      • Oracle Real Application Clusters (RAC) which is Oracle's high continuity solution,
      • Oracle Data Guard which is Disaster recovery solution and,
      • Oracle Partitioning which is high performance solution are used and installation and consultancy of these are carried out by Idea.
    • Application's installation and user's training are carried out by Idea team.
    • Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.
    • Within the context of service desk, all First Level and Second Level support services of BAT's technical administrators and all users in user level are given.

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  • Citibank

    Citibank Sales Force Automation

    Citibank started doing business in Turkey in 1975 with corporate banking services and began to operate as a branch in 1981. Citibank's retail banking products and services in Turkey covers Loans, Treasury Products, Corporate Finance, Cash Management, Foreign Trade Finance and Custody Services for its corporate and commercial customers. Citi became strategic partner of Akbank by acquiring its 20% stake in 2007. In the same year, Citi acquired Opus Menkul Değerler A.Ş. and has started to provide security services in Turkey as Citi Menkul Değerler A.Ş. Today Citibank has 200 million customer accounts, does business in more than 100 countries in 6 continents with nearly 200 years of experience.

    Definition Of The Project

    Citibank started doing business in Turkey in 1975 with corporate banking services and began to operate as a branch in 1981. Citibank's retail banking products and services in Turkey covers Loans, Treasury Products, Corporate Finance, Cash Management, Foreign Trade Finance and Custody Services for its corporate and commercial customers. Citi became strategic partner of Akbank by acquiring its 20% stake in 2007. In the same year, Citi acquired Opus Menkul Değerler A.Ş. and has started to provide security services in Turkey as Citi Menkul Değerler A.Ş. Today Citibank has 200 million customer accounts, does business in more than 100 countries in 6 continents with nearly 200 years of experience.

    Project Scope And Benefits

    • Creation of the online application form that can talk to the Citibank's systems and the elimination of paper forms are provided.
    • Applications are received with VisionPlus Mobile application that runs on BlackBerry devices in the field, after this process the collected information is transmitted instantaneously to the VisionPlus SFA BackOffice applications. With the integrations that are provided by Citibank's related systems, the approval or disapproval information of the loan / credit card requests is given to the customer quickly and customer satisfaction is ensured.
    • Less application inflow due to the KKB control at the time of the sales decreased data entry and pre-screening costs. Thereby less operational cost is obtained.
    • To minimize the usage errors in the field, real-time queries are made systems used in different business units through and separately checks are carried out for each application field. So that greater ease of usage for mobile users are provided.
    • Sales representatives can work in faster, more efficient, more prestigious and technological way.

    Supplementary Services

    • Maintenance, support, database management and development of new functionality is provided within the system's selected service level as a part of software maintenance and support agreement.

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  • Imperial Tobacco

    Imperial Tobacco Sales-Distribution Automation

    Imperial Tobacco Group is one of the leading international tobacco companies in the world; selling, marketing and producing cigarettes, tobacco products, rolling papers, filter tubes and cigars in 160 countries around the world. The group has been carrying its operations since 2005 in Turkey with its central office in Istanbul, factory in Manisa and with its team spread around the country.

    Project Definition

    Imperial Tobacco, having a widespread sales organization with its 382 user in Turkey, aims at managing the whole sales organization from a single center and thus increasing the performance and efficiency in the sales-distribution process. In this respect, by using the application of Visionplus, a sales-distribution automation system is founded that would allow the data, shared by the distributor, vendor and field sales team, to be monitored every moment.

    Project Scope and Gained Benefits

    • The transition period of Imperial Tobacco to VisionPlus has been completed without any interruption in the work flow.
    • Installation of the application, training of the sales team and distributors is conducted by Idea Teknoloji.
    • The orders received by Imperial Tobacco via the distributor channel, flows through the application of VisionPlus SFA; status of the offers and meeting rate is monitored every moment.
    • By being able to observe the stock and sales information of the distribution channel centrally and every moment, gathering detailed information related to these processes and by using these information, forming sales and channel management strategies base on the data is ensured.
    • On VisionPlus SFA, daily activities of the sales team is reviewed in terms of time/location and the routes are easily formed.
    • With the return process, based on the approval on the application, it is prevented to take returns more than sold ones.
    • Agreements between vendors and customers can be monitored and it can be followed whether they abide by the agreement conditions.

    Complementary Services

    • VisionPlus SFA application works on the Oracle data base.
    • Considering the critical importance of the work processes of the project including 1250 users;
      • The installation of Oracle Real Application Clusters (RAC), which is a high sustainability solution of Oracle,
      • and Oracle Golden Gate, which is the solution of Disaster Recovery, is conducted.
    • Within the scope of software maintenance-support agreement; maintenance, support, outsourcing service of the system within the selected service level, data base management and the service of developing new function is offered.
    • Within the scope of service desk service; all users of Imperial Tobacco has been provided with First Level and Second Level support services.
  • Kimberly - Clark

    Kimberly-Clark Turkey Merchandising Project

    Kimberly-Clark Turkey which has 60.000 employees worldwide, production in 38 countries and products take place in front ranks in 80 countries is the creator of 5 of 8 consumer product categories in the competitive market. Daily 1.3 billions of people (approximately one fourth of the world population) use in security Kimberly-Clark brands containing health and hygiene solutions such as Huggies, Pedo, Kotex, Scott, Kleenex, Cottonelle, Depend.

    Definition Of The Project

    Activities such as surveys, analysis, taking photos, asset management carried out by Kimberly-Clark Turkey Merchandising teams in the field are realized through mobile terminals and VisionPlus SFA merchandising application is presented with the purpose of managing these data with a backoffice application together with increasing the traceability and performance by collecting them in a single center and reporting.

    Project Scope And Benefits

    • Activities such as surveys, analysis, taking photos, asset management carried out by Kimberly-Clark Turkey Merchandising teams in the field are realized through the utilization of Turkcell GPRS/EDGE infrastructure and mobile terminals.
    • Access of the managers in the headquarters to the VisionPlus SFA Merchandising application hosted in Idea Teknoloji datacenter is enabled and the field teams are provided with instruments to report the performance management and all activities.
    • Different and detailed reporting types are provided according to the data such as competitor analysis, availability analysis, price analysis, shelf analysis obtained from the field.
    • Instant messaging is offered in the application between the Merchandising personnel and their managers.
    • During the analysis, photo taking in the field containing products or stands, and their transmission to the headquarters are realized.

    Supplementary Services

    • All infrastructure, operation, maintenance and support of the application are provided by the service of Idea Teknoloji.
    • All system is outsourced to Idea Teknoloji with user based leasing method without any investment in application server on which the application runs, database server and VPN infrastructure.

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  • Mey Içki – Diageo

    Mey Içki Sales-Distribution Automation

    Mey was established by Nurol Holding, Özaltın Inşaat, Limak Inşaat and Tütsab joint venture group who purchased the alcoholic beverage department of Tekel. Mey Içki Sanayii ve Ticaret A.Ş. became operational in February of 2004. By this date, it improved product portfolio continuously, and because of the successful marketing, sales and production operations, it especially draw attention of foreign investors. Texas Pacific Group bought the controlling interests of Mey Içki in April of 2006. Mey Içki still make production in 17 factories and 4 small enterprises, and also it is one of the leading manufacturers of the world by its production capacity. Mey Içki make production in 10 different categories. It is leading by far on raki and it is also leading vodka and gin market.

    Definition Of The Project

    Mey Içki has a wide sales community geographically. Sales-distribution system that is based on ease of use, performance, managing distributor structure and different sales teams that have different aims centrally is established. This will ensure Mey Içki to take quick decisions according to transient data from area.

    Project Scope And Benefits

    • Marketing, sales and distribution functions are managed from one center using VisionPlus SFA in all sales-distribution processes of sales organization which is composed of 97 distributors and over 400 sales staff.
    • Via VisonPlus SFA, flowing of orders over single channel, tracking of stock and sales information centrally and instantly, gathering detailed information about these processes and creating area sales management strategies based on data by using these information are provided.
    • Monitoring all relations instantly between Mey Içki and distributor channel and ability to manage are provided.
    • From dealer choice to dealer critical stock level, from dealer sales activities to committee tracking, all needed management tools are provided from one single point.
    • By installing a system that can be monitored and interfered instantly by installed central sales-distribution automation, created a structure that even sales organization's hyper variable campaigns can be planned on it.

    Supplementary Services

    • VisionPlus SFA application installation, training and maintenance of nearly 100 distributors and over 400 sales representatives are provided.
    • VisionPlus SFA transition is carried out without any corruption of business flow from distributed structure to central structure which is working on the architecture of Mey Içki's client-server and the user's kept on their daily works without realizing the installation.
    • Application's installation and user's training are carried out by Idea team.
    • Integration of Sap and the application which is working on Oracle database is secured.
    • Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.

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  • Mondelez International (Kraft Foods)

    Mondelez International (Kraft Foods) Site Service Automation

    Headquarters located in the USA, Mondelez International (former Kraft Foods) is a global snack food company. Operating in the Turkish market since 1993, Mondelez International carried out its operations in more than 150 countries throughout the world. Mondelez International markets Milka, Toblerone, Tang, Clight, Jacobs, Maxwell House brands in Turkey.

    Project Definition

    Mondelez International has nearly 10,000 coffee makers at more than 2500 points throughout Turkey. 17 technicians perform maintenance and repair works on coffee makers on the field. Mondelez International was offered with VisionPlus FSA (Field Service Automation) solution which improves performance and efficiency of field service team and makes central management of field services processes possible. Mondelez International thus informs field service team about technical service plans and can monitor all phases of this process instantly using VisionPlus FSA solution. With this system which provides speed and flexibility to the field technical service team, it is aimed to improve the quality of technical service processes and performance of the field service team.

    Project Scope and Realized Benefits

    • Mondelez International’s field technical team of 17 members use VisionPlus FSA application in all service processes carried out on the field.
    • It is possible to monitor and manage field processes of Mondelez International in all regions centrally using VisionPlus FSA.
    • Product, region or customer based routes are established and daily activities of field service team can be analyzed on time-location basis.
    • Goals and performance indicators of the entire field service team are defined. Thus, status can be monitored instantly according to the determined goals.
    • Since service personnel saves time from paperwork they can concentrate more on service tasks on the field, thus, efficiency in service processes is improved.

    Complementary Services

    • Training of the users is carried out by İdea Teknoloji team.
    • User support services concerning VisionPlus are provided by İdea Teknoloji Service Desk.
    • Motorola MC75 handheld terminals with RFID support which are used in this project for the first time in Turkey and related accessories are supplied.
    • Onsite outsource service and new functional development service is offered in order to provide operational support where needed.
  • Perfetti Van Melle

    Perfetti Van Melle Sales-Distribution Automation

    Perfetti Van Melle was established in March 2001 through the merger of Perfetti SpA and Van Melle N.V. In July 2006 PVM acquired the Spanish company Chupa Chups, which is famous all over the world for its wellloved lollipops, thus strengthening its position as the third largest confectionery (sugar confectionery + gum) Group in the world.

    Definition Of The Project

    Perfetti Van Melle present its products to its consumers taste, with hot sales method, by the distributers all over the country and its own sales representatives in six different cities. Thus, Vision Plus SFA project comes up in order to increase sales by increasing the efficiency and the productivity of the sales processes.

    Project Scope And Benefits

    • All activities that are carried out in the supply chain in which Perfetti Van Melle, dealers and sales team take place, flowing to center instantly.
    • An online and central structure, that can be arranged by the director's demands, is provided.
    • By viewing field teams' activities with VisionPlus SFA, planning and performance management are secured.
    • Via VisonPlus SFA, flowing of sales operation data over single channel, tracking of stock and sales information centrally and instantly, gathering detailed information about these processes and creating sales management strategies based on actual data are provided.
    • By monitoring all processes instantly the decisions on production and delivery are taken into action faster and an increase in customer satisfaction is ensured.
    • By flexible campaign module, infinite campaign type can be defined and the effects of the campaigns over sales figures can be reported.

    Supplementary Services

    • VisionPlus SFA application training and on-site support for 6 regional offices and nearly 100 sales representatives are provided.
    • VisionPlus SFA solution was integrated with SAP system which is hosted in Italy headquarters.
    • All other components of the system like Oracle 10g database, Motorola MC70 handheld computers, vehicle mounted printers and installation services was provided by Idea Technology.
    • Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.

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  • Pernod Ricard

    Perfetti Van Melle Sales-Distribution Automation

    Established in 1975 in France, Pernod Ricard is one of the leading companies in the world in alcoholic beverage market. Maintaining its growth momentum since its foundation with direct investments and acquisitions it has carried out, Pernod Ricard has an extensive sales and distribution network in Turkey and throughout the world. Pernod Ricard’s product portfolio includes Absolut Vodka, Ricard, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch, Jameson Irish, Martell, Havana Club, Beefeater, Kahlúa, Malibu, Mumm, Perrier-Jouët, Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna brands.

    Project Definition

    Having a wide sales-distribution network throughout Turkey with 18 distributors, Pernod Ricard aimed to manage its entire sales organization from a single center, thus, to establish a healthy control mechanism in the sales processes and improve performance and efficiency. According to these goals of Pernod Ricard, a sales-distribution automation system which enables instant monitoring of data shared by distributor, dealer and field sales team was established by using VisionPlus application.

    Project Scope and Realized Benefits

    • VisionPlus solution is being used by 18 distributors of Pernod Ricard.
    • Pernod Ricard’s transition process to VisionPlus application was completed without any interruption in the current workflows.
    • UInstallation of the applications, training of the sales team and distributors were carried out by İdea Teknoloji.
    • Pernod Ricard can monitor all sales processes instantly and manage sales functions centrally using VisionPlus application. Access to accurate information quickly ensured that the management could make faster decisions concerning sales operations.
    • Instant and accurate delivery of information concerning order, sales and stock realized on the part of distributor and dealer, to the headquarters has rendered the control mechanism at the headquarters more powerful. Access to accurate data instantly was effective in making decisions based on data and determination of strategies.
    • With the central sales-distribution automation, a system which allows instant action and is traceable is established and a system which ensures that variable campaigns can be quickly planned and applied is created.

    Complementary Services

    • Installation of the application and training of the users was carried out by İdea Teknoloji team.
    • Motorola MC65 handheld terminals, related accessories and service packages were supplied.
    • VisionPlus SFA transition was realized without causing any interruption in the workflow.
    • Integration of VisionPlus application working on Oracle database with other corporate business applications used at Pernod Ricard was ensured.
    • Oracle Real Application Cluster solution is provided for high continuity and Oracle GoldenGate solution was provided for disaster management.
    • Software maintenance-support service is being provided for VisionPlus application.
    • Service Desk service to respond any user questions and to offer solutions is being provided.
    • Monitoring and support service is being offered for Oracle database on which VisionPlus application runs.
    • Onsite outsource service and new functional development service is offered in order to provide operational support where needed.
  • Tadım

    Tadım Sales Distribution Automation

    The first packages dried nuts brand of Turkey, Tadım has been performing business since 1971. Breaking new grounds with the innovations it has realized in the sector since its foundation, Tadım remains as the leader of the market. Carrying out onboard hot sales throughout Turkey with 80 dealers and more than 500 sales representatives, Tadım owns one of the most extensive distribution networks in Turkey.

    Project Definition

    Tadım made a decision to switch to a central structure since its former sales distribution automation system had a scattered structure. Within this scope, its current activities were moved to VisionPlus. Sales-distribution system to ensure that Tadım which has one of the most extensive distribution networks in Turkey in food sector, manages sales-distribution processes according to the recent sales dynamics and in an efficient manner. With this system, Tadım aims to make decisions faster according to the instant data provided by the field, manage sales team and dealership structure in a centralized manner and to ensure higher efficiency from field sales processes.

    Project Scope and Realized Benefits

    • Sales organization of Tadım comprising of 80 dealers and over 500 sales representatives throughout Turkey employs VisionPlus SFA solution for all of its sales-distribution processes and thus, marketing, sales and distribution functions are managed from a single center.
    • VisionPlus SFA ensures that orders flow through a single channel, stock and sales information can be tracked centrally and instantly, detailed information pertaining to these processes can be collected and field sales management strategies based on data can be established by using such information.
    • A central and online structure has been established to ensure that any interaction between Tadım and dealer channel can be tracked instantly and effective decisions based on actual data are made.
    • All required management tools from selection of dealers to dealer critical stock level tracking, monitoring of dealer sales activities to progress payment tracking are supplied from a single point.
    • With the implemented central sales-distribution automation, a system which allows instant action and a traceable system is established and a structure which ensures that sales organization plans highly variable campaigns conveniently is created.
    • Entire sales process can be tracked instantly and decisions for production and shipping are introduced to action faster and customer satisfaction is improved.

    Complementary Services

    • Training and on-site support services are provided on VisionPlus SFA application to more than 80 dealers and more than 500 sales representatives.
    • It is ensured that data in the former system of Tadım with a scattered structure is transferred to VisionPlus SFA which runs on a central structure.
    • Integration of the application which works on Oracle database with ERP package is ensured.
    • Maintenance, support, database management and new function development services are offered under the selected service level within scope of software maintenance-support agreement.

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  • Tamek

    Tamek Sales-Distribution Automation

    Offering canned foods, convenience foods and fruit juices to national and international markets by employing state-of-the-art technology, TAMEK Gıda was established in 1955. Tomato products, pepper sauce, mayonnaise, convenience food, canned vegetable dishes, boiled legumes, jam, marmalade, instant soup, fruit juice, fruit juice extracts, frozen fruit and vegetables manufactured at factories located in Bursa-Demirtaş, Bursa-Karacabey, Balıkesir-Kızıksa, Manisa-Salihli are exported to more than 50 foreign markets particularly to the USA, Canada and European Union countries.

    Project Definition

    Having an extensive sales-distribution network in Turkey, in order to enable Tamek to manage its sales organization comprising of dealer, distributor and field sales team from a single center, monitor its field sales activities instantly, manage logistic movements in its dealers, VisionPlus Sales-Distribution System was established. Tamek was able to reach accurate information concerning the sales processes more quickly at the respective field thanks to the system that was established.

    Project Scope and Realized Benefits

    • VisionPlus solution is being used by sales organization of Tamek which is comprised of 305 distributors and more than 735 sales personnel throughout Turkey. With the provided solution, it is possible to manage marketing, sales and distribution functions from a single center.
    • VisionPlus solution ensures that orders flow through a single channel, stock and sales information can be tracked centrally and instantly, detailed information pertaining to these processes can be collected and field sales management strategies based on data can be established by using such information.
    • It is possible to monitor and manage all relationships in the distributor channel instantly by using VisionPlus solution.
    • Tamek ensures all required management tools from selection of dealers to dealer critical stock level tracking, monitoring of dealer sales activities to commission tracking from a single point.
    • With the established central sales-distribution automation, a system which allows instant action and traceability is established. With this system, it was possible to plan even very variable campaigns of the sales organization in a short timeframe.

    Complementary Services

    • Transition from the application which ran on client-server architecture previously used by Tamek to VisionPlus application was realized without experiencing any interruption in functioning business flow. In this process, users were able to continue their daily tasks.
    • Installation of the application and training of the users was carried out by İdea Teknoloji team.
    • SAP integration of VisionPlus application was ensured.
    • With the preferred SaaS model, VisionPlus application can be used by paying monthly fees without requiring any initial investment cost and system hosting on Tamek’s part.
    • User support services concerning VisionPlus are provided by İdea Teknoloji Service Desk.
    • Entire system infrastructure, operation of the systems, software updates and maintenance service are provided within SaaS model with high grade service levels.
    • Onsite outsource service and new functional development service is offered in order to provide operational support where needed.
  • Turkcell 1

    Turkcell Dealer Stock Management System

    Turkcell offers its subscribers the access opportunity to communication services throughout Turkey and the world via its wide coverage area and its extensity of usage services abroad. By 2007, Turkcell has 35,4 millions of subscribers and it is one of the three biggest GSM operator in Europe. It conveys its products to the last user over a channel structure that is composed of distributors and dealers.

    Definition Of The Project

    From the order to the last user, tracking of the products of Turkcell's dispersed dealers and distributors, the ability to monitor these information from center, establishing dealer/distributor performance management... In this context because the need of quick action and planning, a centralized dealer stock management system is conceptualized the project.

    Project Scope And Benefits

    • Beginning from the order of sim cards, telephones that are sold in Turkcell dealers and distributors physically and all products, all processes (supplier-Turkcell-distributor-dealer-customer) till reaching to consumer are ensured to be tracked in this central structure, In this structure, with integrated structure of VisionPlus PRM and its mobile usage features , it ensures to manage right strategies based on real time data of main company with other parties.
    • All dealer and customer information is monitored from single screen and is kept in central database.
    • In VisionPlus PRM application, functions as tracking of stock, planning order, managing asset are used and Oracle E-Business Suite that is the solution of ERP which is used in Turkcell is working in the integrated manner.
    • Performance analyses of dealers and distributors are performed, management of loyalty and satisfaction directed to dealer/distributor/last user is ensured.
    • Detailed reporting is carried out in Turkcell, dealer and distributor layer.

    Supplementary Services

    • Within the context of the project, 1100 Datalogic terminal are provided to 9 distributors and 1100 Turkcell extra points.
    • Transfer from Visionplus PRM application to Turkcell's Oracle E-Business Suite Platform is ensured.
    • Installation of the application and training of users are carried out by Idea team. Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.
  • Turkcell 2

    Turkcell Wholesale Distribution Project

    Turkcell offers its subscribers the possibility of access to mobile communication services around Turkey and around the world through its widespread coverage area and abroad utilization services. Turkcell is one of the largest 3 GSM operator of Europe by 2007 with its 35,4 million subscribers and communicates its products to the last users over a channel structure composed of distributors and dealers.

    Definition Of The Project

    The goal is to execute the hot sales operation realized by Turkcell over the wholesaler channel in a rapid and faultless way by using VisionPlus SFA application.

    Project Scope And Benefits

    • Thanks to the web based structure of the application, it is possible to access the correct and up-to-date data needed for the management of wholesaler channel sales operation in a very rapid and easy way.
    • The wholesalers reach the functions within the application and data concerning themselves within the framework of their self-authorization limits.
    • With VisionPlus SFA application; central management of whole orders and stock movements between Turkcell and wholesalers is provided.
    • Stock and sales information of the wholesaler structure may be traced immediately and detailed information of these processes may be collected and sales strategies based on the data are established.
    • With VisionPlus SFA application; the wholesaler channel realizes the product trace of Turkcell products on the basis of serial number.
    • Detailed reporting is conducted in the bulk supplier channel layer.

    Supplementary Services

    • In the scope of the project, application training service was given to 57 wholesalers and 300 field users distributed over 7 regions in Turkey by Idea Teknoloji Professional Services Team in their location.
    • Wholesalers were supplied with Motorola MC70 hand terminals used in field and vehicle printer sets and application installation of the devices and mounting process of the printer sets to the vehicles were realized.
    • Integration of VisionPlus SFA application to Turkcell's Oracle E-Business Suite Platform was provided.
    • Within the service level of Turkcell selected under this project, software maintenance and support service, service desk service and new function development service is being provided.
  • Türk Tuborg/Carlsberg 1

    Turk Tuborg/Carlsberg Area Service Management

    Established in 1847, Carlsberg is a beverage giant of the world with its 31 thousands of employees and 9 billion liter of volume of sales. It is put up for sale in more than 140 countries (in different sales points from small-big supermarkets to bars, pubs, luxurious restaurants)

    Definition Of The Project

    Draft beer is predominantly preferred among Carlsberg products in bars, pubs and restaurants. Called on premise, in this sales channel, draft machines and their proper functioning are very important as they ensure the service of beer. Within this context, area service application VisionPlus FSA solution is offered.

    Project Scope And Benefits

    • Carlsberg's technical team with 30 persons who give service to draft machines is using VisionPlus FSA applications in all processes that they carry out in the area.
    • By VisionPlus FSA, calls coming to center are assigned to appropriate person via GPRS, status of calls are monitored instantly by web based application, all controls about the process in the area and performance management can be carried out centrally.
    • By determining product, area and customer based routes; daily activities of service team can be viewed on the basis of time-location.
    • Performance and aim indicators of all employees are identified, and instant status according to aim can be monitored.
    • Focusing staff to their primary missions instead of paper works is ensured.

    Supplementary Services

    • Integration of Sap and the other corporate applications that Carlsberg use and the VisionPlus FSA application which is working on Oracle database is secured.
    • Application's installation and user's training are carried out by Idea team.
    • Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.

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  • Türk Tuborg/Carlsberg 2

    Türk Tuborg Carlsberg Sales Distribution Automation

    Türk Tuborg Bira ve Malt Sanayii A.S. was established by Yasar Holding through the partnership with Tuborg Breweries Ltd. in 1967. Bringing the experience, professionalism, culture and technology of well-known firms together, Türk Tuborg carries on beer manufacturing on world standards leaded by Carlsberg and Tuborg brands. As the largest brewery in Turkey, Tuborg has a production capacity of 36 thousand tons of malt per year and 300 million liters of beer per year.

    Definition Of The Project

    Turk Tuborg decided to alter their earlier sales- distribution automatin with a centralized structure since it became disqualifed for their needs. In this sense, moving the existing operation over Vision Plus is approved.

    Project Scope And Benefits

    • Marketing, sales and distribution functions are managed from one center using VisionPlus SFA in all sales-distribution processes of sales organization which is composed of more than 130 distributors and over 400 sales staff.
    • Via VisonPlus SFA, flowing of orders over single channel, tracking of stock and sales information centrally and instantly, gathering detailed information about these processes and creating area sales management strategies based on data by using these information are provided.
    • Monitoring all relations instantly between Turk Tuborg and distributor channel and ability to manage are provided.
    • From dealer choice to dealer critical stock level, from dealer sales activities to committee tracking, all needed management tools are provided from one single point.
    • Installing a system that can be monitored and interfered instantly by installed central sales-distribution automation, created a structure that sales organization’s hyper variable campaigns can be easily planned on it.
    • By monitoring all processes instantly the decisions on production and delivery are taken into action faster and an increase in customer satisfaction is ensured.

    Supplementary Services

    • VisionPlus SFA application training and in place support of more than 130 distributors and over 400 sales representatives are provided.
    • The data on Turk Tuborg’s distributed structured system transferred to VisionPlus SFA which works on central structure.
    • Within the context of software maintenance-support deal and the compass of chosen service level; maintenance, support, outer resource usage service, database management and new function developing service are given.
    • Within the context of service desk, all First Level and Second Level support services of Turk Tuborg’s technical administrators and all users in user level are given.
    • The other components of the system such as Oracle 10g database, Motorola MC55 handheld computers were provided by Idea Technology.
  • T-Box

    T-Box Sales-Distribution Automation

    T-Box is a brand of Boyner Group and it is the first company that made sales-distribution of textile fast moving consumer goods (FMCG) in Turkey. Its product range is growing fast. And also T-Box's sale points are increasing. Its products are sold in different points from gas stations to shopping centers.

    Definition Of The Project

    Although T-Box is a company that take place in textile sector, within the context of positioning a textile product as fast moving , in the direction of necessities as online working of sales operation in the area and taking fast actions by gathering all information in center sales-distribution automation is needed and within this context, VisionPlus SFA solution is offered.

    Project Scope And Benefits

    • All activities that are carried out in the supply chain in which T-Box, dealers and sales team take place flowing to center instantly.
    • From order to return, by monitoring all processes instantly the decisions on production and dispatch are taken into action faster and an increase in customer satisfaction is ensured.
    • Stocks can be tracked according to serial number, year, size, model and color via application.
    • By ensuring integration with T-Box's present stock system, when a product intake or product outflow is done, it is transferred to VisionPlus.
    • Over 5000 products' tracking can be carried out on the system.

    Supplementary Services

    • T-Box is the first company that carries out sales-distribution operation over BlackBerry in Turkey.
    • Integration of Sap and the application which is working on Oracle database is secured.
    • Application's installation and user's training are carried out by Idea team.
    • Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.

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  • Uludağ

    Uludağ İçecek Sales-Distribution Automation

    Being one of the leaders of the Turkish food sector, Uludağ İçecek was founded on March 31st, 1955. Uludağ İçecek is operating in the national and international markets with 4 categories, 13 sub-brands, 22 different products and 79 different packages under main brand of "Uludağ" Carrying out direct distribution with its own vehicle fleet in Bursa, İstanbul, İzmir and Ankara, Uludağ İçecek delivers Uludağ İçecek products to its consumers through nearly 150 dealers throughout Turkey.

    Project Definition

    Within the project which aims that all sales functions of Uludağ İçecek having a scattered structure are managed from a single center, thus improving efficiency and performance in sales processes, VisionPlus was preferred as the sales-distribution system. Ensuring that sales functions are managed according to the recent sales dynamics, VisionPlus solution offered Uludağ İçecek central management of sales-distribution processes and the ability of taking quick action according to the information provided from the field.

    Project Scope and Realized Benefits

    • Sales personnel and dealers of Uludağ İçecek are using VisionPlus application.
    • With the preferred SaaS model, use of VisionPlus application was commenced without assuming any initial investment cost and system investment.
    • With VisionPlus, orders are received through a single channel and it is possible to track stock and sales information centrally and instantly. Ability to access accurate information instantly and effective use of data received from the field increased sales performance.

    Complementary Services

    • Transition from the solution which ran on client-server architecture previously used by Uludağ İçecek to VisionPlus application was realized without experiencing any interruption in business flow.
    • Installation of the application and training of the users was carried out by İdea Teknoloji team.
    • Integration of VisionPlus application with the employed ERP system was ensured.
    • Onsite outsource service and new functional development service is offered in order to provide operational support where needed.
  • Ülker Golf

    Ülker Golf Dondurmaları Sales-Distribution Automation

    Ülker Golf present over 100 products in 3 different categories to its consumers taste by over 55 distributers and over 500 area sales staff. Periodical structure of ice-cream sector obliges planning and all sales-distribution processes to work non-stop. A possible trouble in these processes can make a negative affect on season performance.

    Definition Of The Project

    In order to Ülker Golf's sales-distribution operation work without any fault in the season, it is foreseen to transit to sales-distribution automation by aiming basic needs as planning flexible campaigns and managing dealer and channel.

    Project Scope And Benefits

    • By viewing area teams' activities by VisionPlus SFA, planning and performance management are secured.
    • By tracking assets of dealers and customers based on location, assets' status, performance and history are viewed.
    • By the tracking system based on serial number, asset tracking is carried out, opportunity to monitor the places of center fridge and pop materials is ensured.
    • By flexible campaign module, infinite campaign type can be defined and the effects of the campaign over sales figures can be reported.
    • Goals are setting by budget definition.

    Supplementary Services

    • VisionPlus SFA application installation, training and maintenance of nearly 55 distributors and over 500 area staff are provided.
    • Within the context of the project, integration of VisionPlus SFA and Ülker Golf Ice Cream's AS400.
    • Application's installation and user's training are carried out by Idea team.
    • Within the context of software maintenance-support deal, within the compass of chosen service level, maintenance, support, outer resource usage service, database management and new function developing service are given.

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